From the category archives:

Start Up Stories

Advertag’s Trip to NYC and The Valley with Seedcamp

February 9, 2010

Fresh from our whirlwind tour of the dual technology wellsprings of the United States (that’s New York and The Valley in normal English), we take a look back on our eleven, hectic, revealing and thoroughly valuable days with Seedcamp in America.

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Advertag at Seedcamp Part 4 – Success & Hotels

November 26, 2009

We are happy to say that we’d like to invite your team to Seedcamp Week, the week of September 21st, here in London.  More details to follow
And thus, the end of September became altogether more exciting.
Excitement which morphed into a sort of fraught tension which accompanied our inability to find accommodation other than the disconcertingly named “Generator” which promised [...]

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Advertag at Seedcamp Part 3: The First Round Presentation

November 19, 2009

The Seedcamp interviews were to be conducted on 9th September and our designated time slot was the oddly precise 17:06.  We were asked to be at the venue near Oxford Street half an hour before with our presentation on an otherwise blank USB stick.  The only other instructions were to “Turn up at the right [...]

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Advertag at Seedcamp Part 2: The Preparation

November 12, 2009

The news that our Seedcamp application had succeeded was something of a mixed blessing.
Certainly the congratulatory email began promisingly enough:
Congratulations on being one of the 40 teams selected to come to London for the Seedcamp shortlistings!
But then:
Each team has 10 minutes with the judging panel: 3 minutes for the presentation and the rest for Q&A.
Three [...]

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Advertag at Seedcamp Part 5 – Monday, 2am

October 30, 2009

There is a late night food dispensary near King’s Cross who pride themselves both on the greasiness of their chips as well as the redundancy of both words in a beverage they serve called “hot chocolate”.  Even so, it is a fine place to write out presentation cue cards in the small hours of the [...]

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Advertag at Seedcamp Part 1: The Application

October 30, 2009

Dave, Jonny and I had been working on our semantic, tag-based, emergent, faceted, search and listing technology for almost a year before we seriously contemplated actually showing it to anybody.
Like most people who have poured their time, money and souls into a venture of their own, we were as petrified of someone stealing our idea [...]

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