Fresh from our whirlwind tour of the dual technology wellsprings of the United States (that’s New York and The Valley in normal English), we take a look back on our eleven, hectic, revealing and thoroughly valuable days with Seedcamp in America.

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Advertag at Seedcamp Part 4 – Success & Hotels

by Shrags on November 26, 2009

We are happy to say that we’d like to invite your team to Seedcamp Week, the week of September 21st, here in London.  More details to follow

And thus, the end of September became altogether more exciting.

Excitement which morphed into a sort of fraught tension which accompanied our inability to find accommodation other than the disconcertingly named “Generator” which promised ‘nightly entertainment until 3am’, a ‘chill out room’ and dormitories.

To my great personal regret I even posted a request for accommodation on Gumtree, which considering we are going to be a classified ads site with the express intent to crush them mercilessly, stuck in my throat.  Thankfully, if not a little disconcertingly, the replies I got all had suspiciously similar formats; emails in the style [Surname][Forename][random number]@hotmail.com and repeated requests for me to prove I was ‘genuine’.  Gumtree had failed both in providing us with accommodation as well as stealing all our worldly possessions (including the Advertag source code).

Eventually though we found a decent place within walking distance of Seedcamp although we were compelled to provide IT Support to the hotel’s owners before we could get the promised wireless.  Sadly, there was little we could do to improve their dot matrix printer.

Preparation

Although Seedcamp officially started on Monday, the organisers provided a presentation class on the Sunday headed by the rather excellent Annette Kramer.

The problem was that we were expecting this class to help us write our presentations and hence we didn’t actually have a presentation to give.  Thus, when each team was asked to stand up in front and give their presentation, ours was somewhat organic in nature.  Although the feedback was very useful, we still had an awful lot of work still do to before we could give the presentation.

A presentation that would take place in front of a couple of hundred assembled judges, investors, industry experts, press, mentors and television cameras.

9am the next morning.

Next up: Part 5 – Monday, 2am

How do you prepare for presentations?  How do you go about booking hotels at the last moment?  How many people in your family still think you job is “fixing computers“?  Express yourself in the comments below!

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Some Advice on Presentations

November 20, 2009

Apparently the most common phobia is arachnophobia; the fear of spiders.
Personally I disagree.  A phobia is defined as a “persistent, irrational fear of a specific object, activity, or situation”.  My contention would be that there is absolutely nothing “irrational” about fearing spiders.  Indeed it is absolutely rational.
At number two, is public speaking.  You have every reason [...]

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Advertag at Seedcamp Part 3: The First Round Presentation

November 19, 2009

The Seedcamp interviews were to be conducted on 9th September and our designated time slot was the oddly precise 17:06.  We were asked to be at the venue near Oxford Street half an hour before with our presentation on an otherwise blank USB stick.  The only other instructions were to “Turn up at the right [...]

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Advertag at Seedcamp Part 2: The Preparation

November 12, 2009

The news that our Seedcamp application had succeeded was something of a mixed blessing.
Certainly the congratulatory email began promisingly enough:
Congratulations on being one of the 40 teams selected to come to London for the Seedcamp shortlistings!
But then:
Each team has 10 minutes with the judging panel: 3 minutes for the presentation and the rest for Q&A.
Three [...]

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Harrogate Jobs Alpha is Live!

November 9, 2009

First of all, please check out Advertag’s alpha preview focusing on Harrogate classifieds, then come back and read about our mission and most importantly, tell us what you think.
We love Harrogate. The fact that it’s pouring rain and almost pitch black before 4pm doesn’t dampen our enthusiasm for the “London of the North”. With [...]

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Advertag at Seedcamp Part 5 – Monday, 2am

October 30, 2009

There is a late night food dispensary near King’s Cross who pride themselves both on the greasiness of their chips as well as the redundancy of both words in a beverage they serve called “hot chocolate”.  Even so, it is a fine place to write out presentation cue cards in the small hours of the [...]

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Advertag at Seedcamp Part 1: The Application

October 30, 2009

Dave, Jonny and I had been working on our semantic, tag-based, emergent, faceted, search and listing technology for almost a year before we seriously contemplated actually showing it to anybody.
Like most people who have poured their time, money and souls into a venture of their own, we were as petrified of someone stealing our idea [...]

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